(Guides)
Guides for studios that care how they present.
Practical guides for design and architecture studios on branded documents, templates, and presenting your work well.
How long does it take to set up a branded document portal?
Setting up a branded document system for a design studio takes about two weeks. Here's what happens at each stage — and how to make it faster.
4 min read
Locked-brand templates: why guardrails make your studio look better
Letting everyone freely edit document templates is how a brand quietly drifts. Here's the case for locking the design and freeing your team to just fill in the content.
4 min read
What documents should every design studio templatise?
Fee proposals, schedules of finishes, design intent statements and more — the client-facing documents worth turning into branded templates, and why.
5 min read
How to write a fee proposal that wins design work
A fee proposal is often the first real document a client reads. Here's how to structure one that's clear, confident and easy to say yes to.
5 min read
What to include in a schedule of finishes
A schedule of finishes keeps a project's materials and specifications in one clear place. Here's what belongs in one, and how to keep it readable.
5 min read
Design intent statements: what they are and how to write one
A design intent statement captures the thinking behind a scheme in words. Here's what it should do, and how to write one that carries your concept.
4 min read
Branded templates vs Canva, Word and InDesign: how should your studio make documents?
Most studios make client documents in Word, Canva or InDesign. Here's an honest look at the trade-offs — and where a branded template system fits.
6 min read
How a growing studio keeps its brand consistent across the team
Brand consistency gets harder with every hire. Here's how growing design studios keep every document looking like it came from the same place.
5 min read
What makes a project case study that wins your next job
A good case study does more than show a finished project — it tells the story that helps win the next one. Here's how to structure one.
5 min read
Documents worth sending — without the formatting.
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